The Top Reasons to Invest in Sales Force Automation Systems

Sales force automation software needs no introduction. More than anything else, it is a software for all the people across the sales and service department and to a certain extent within the marketing departments. Empowered with features designed to act as a full fledge support in the daily tasks of the mobile sales force, a powerful SFA assures reduction of time taken to execute routine tasks, shorten the sales cycle and improvise the chances of positive associations with satisfied customers. All in all, a successful SFA increases the numbers of deal closures, reduces sales cycle time and cuts down the sales administrative time effectively, giving concrete reasons to invest in sales force automation systems.

Sales Force Automation Systems

Leads and opportunities analyzed and rationalized with SFA 

A good sales force automation system gathers data from various sources like website inquiries, online requests and others. In conjunction with smart business intelligence tools, this data is converted into meaningful information to track potential customers and generate a good ground work for a first time call to fresh leads.  Equipped with intelligent background data of prospective clients, the sales and marketing teams can plan their visits and strategies with a proper perspective, increasing the possibilities of a positive culmination.

Discussions of further approaches and plans during visits prior to order taking too can be done methodically, availing intelligent marketing automation tools integrated with a robust sales force automation solution. The application allows the salespeople and managers analyze the productivity of each phone call or visit with prudence and derive judgments based on these.

Sales force automation for getting an edge above the competitors 

Keeping a check on the happenings in the market and what the others in competition are doing and then acting in accordance is the call of the day. Competent SFA systems are designed to integrate competitor check modules for recording competitor facts and details. It also goes one step further to co-relate un-culminated leads details with the competitor business activities thus also giving an insight to on going threats and missed opportunities.

Sales force automation for happy and satisfied customers

As a homogeneous subset of the customer relationship management software, SFA records all the details of the customers, right from the basic details to each and every feedback and request made by the customer. This helps the sales team to create a certain rapport and oneness with the customer giving a personal touch to the relation. All the data records of the customers make a common pool for the marketing and sales team to have a comperhensive view to maintaining the relationships with various customers. The customer satisfaction increases leaps and bounds by this approach. Loyalty thus establishes and benefits the business undoubtedly.

SFA to give useful insights to the teams through analytics

Insights given to the sales team through the various analysis tools of the SFA solution equip them to plan targeted efforts to entice the prospective customer.  The team can approach the customers with offers of the most relevant products and services based on the customers purchasing history and patterns. The after support teams too are equipped with the customer history and order details to make relevant communications during their regular visits increasing the possibility of extending sales opportunities.

SFA for easy co-ordination and management of field sales force 

Keeping a track of the field sales force staff and a check on their activities can be a nightmare of sorts for managers at all levels and across the globe. The very savvy enterprise mobility solutions available as resident apps or specific solutions within the devices that the sales force carries with them can be put to prudent use and can be used along with mapping and positioning software for time recordings and activity charting purposes. These details directly fed into a comprehensive sales force automation solution yields beneficial details to the supervisors. With a close check on efficiency and performances of the sales force staff, the managers can motivate and improve performances of everyone in the team.

Improved efficiency and performance is directly co-related to the improvements in the RoI.

Sales force automation to save time

Mundane, time-consuming critical tasks of a sales workflow are made quicker and almost automatic by a competent sales force automation system. Quick access to critical information makes the sales force more efficient and proves helpful to them in delivering better results. An efficient sales force person improves the overall experience of the customer instilling a sense of confidence in the customer base. 

In a Nutshell 

These advantages of the sales force automation systems compel enterprises and businesses of all sizes to invest in such software to increase the efficiency and productivity of the sales force. This directly results in the need to employ lesser people and manage with a smaller sales team.


Augment Marketing With Internet of Things (IoT)

The hit phrase today – “Internet of Things” (IoT) has been creating waves around the entire globe. With its popularity growing heaps and bounds, we can easily view its effect into our daily lives and the way in which it is being ingrained into routine activities and tasks. Encircled with the Java Embedded technology, IoT is making its presence felt into our lives as if it has been around since years, increasing our dependency on it. It has weaved a digital world of its own with a community of its own. This digital collaboration is increasingly integrating with our lives with its own networking architecture. Many of the environmental activities like traffic, pollution, weather etc. are being handled by IoT. The magic that IoT is spreading around, is hard to be believed until seen by us. There are already umpteen IoT devices running successfully in the market and it is touching each and every periphery of business and personal lives.

All said and done, there is a large community which is being positively affected with the implementation of IoT. Also there are varied domains and areas which can benefit from the advantages this technology offers. Of course, this technology is not only going to reach the individual masses, it will also reach and touch the different departments of a business organization.

One such department where Internet of Things is marking its growing presence and ensuring growth in the sector too is Marketing. There are visible growth spurts and maximized ROI in the Marketing scenario owing to this novel technology.


IoT – a gigantic impact on Marketing

  • Simplistic integration with advertising components

With a simplified approach to integrate into advertising media and with growing personalization, the marketing scenario is sure to gain success. For marketing to do well, what is important is to grab the interest areas of the customer and work accordingly and bingo!! That is where Internet of Things grabs the attention. With a concept called Predictive Marketing, they would surely be able to increase sales, maximize ROI, enhance productivity and profitability.

  • Closer connection with clients

Because of instant availability of sales data and other important information, it is easier to communicate with end customers through smart devices, which are available anywhere, any time. This leads to an increased and focused approach towards marketing and creating a stronger rapport with customers.

  • Sophistication in Marketing

Due to availability of the entire physiological and emotional history of clients, it becomes easier for us to judge the attitude and mentality of the end client and behave accordingly, thus, ensuring apt judgement and marketing efforts.

One more way to ascertain augmented marketing with the help of IoT is inclusion of a smart and sound CRM tool in the organization. To know well in advance about what your customer would intend to have, is a blessing in disguise. This will surely shorten the sales time since the marketing fellow would already be known to what the end client requires. And hence the deal would be struck with the right set of parameters.

  • Virtual marketing

There are so many activities like online marketing, automating different activities like campaign management, advertisement, rate management which are now being integrated with the Internet of Things environment to make them better and receptive. These are sure to make the marketing objectives much easily attainable and reachable.

To have a feel of how exactly this will happen, have a look at this video, which reveals the intricacies of Marketing with IoT.

With fast paced technologies, the moment you are reading this article, there are surely going to be numerous other moves in the IoT arena and the way in which IoT touches Marketing departments, other domain areas as well as our daily lives. Wait and watch to have a glance at the latest developments.

Business Intelligence In Real Life – Predictive Analytics For Public Transport Systems

Predictive Analytics For Public Transport Systems

As Enrique Penalosa, the former mayor of Bogota once said “A developed country is not a place where the poor have cars; it’s where the rich use public transport”; speaks for all the public transport across the globe. The convenience and comfort of a good public transport puts its users in a very relaxed state of mind. Predicting the demand for public transport, route planning, optimizing routes and providing state of the art facilities to suit every pocket is a big job for a city. Public transportation is vital to the development of a city big or small. Whether a large network or a small fleet, the city can be on the move with BI tools. By incorporating Predictive Analytics, problems can be solved before they come up!!

The big collection of statistical data can be put to use to predict probable possibilities in the future to identify risk areas and newer requirements.

Predictive Analytics for Public Transport Systems

Business Intelligence is put to test to predict and carry out many a things for any public transport system.

Business Intelligence In Real Life - Predictive Analytics For Public Transport Systems

Predictive Analytics and Predictive Modeling can be implemented intelligently to meet the citizens’ expectations from the public transport systems. Creation of the transport system is only the beginning for any government. The dynamics of demand and supply are to be judiciously and constantly analyzed. The public transport’s online dashboards from the Business Intelligence systems should allow remote monitoring of safety cameras, heating, ventilation, air conditioning or humidity or to put it short HVAC equipments. The threshold alerts and equipment warnings should also be constantly checked to predict probable failures and attend to them beforehand.

Predictive Modeling

Predictive modeling is part of predictive analytics used to determine the probable future outcome of an event. It builds scenarios and the probable solutions to the given case by analyzing large amounts of historical data. Patterns analysis can be generated by using the predictive models based on the frequency and timings of certain patterns in the usage and failures of the transport system. These patterns could be triggered by natural causes, seasonal causes or simply human behavior.

Relying upon a historical model to make a realistic prediction is the key challenge for the predictive model. Accuracy is improved by the ability to develop reliable logics.

To sum up, a competent Predictive Analysis integrates huge volumes of data from heterogeneous sources in order to give immediate answers to key questions of the public transportation system and to adapt that system to the ever changing demands and the needs of the day.

Know More About “Business Intelligence for Health Care Industry


Ruby on Rails – A Promising Way For Web Development In 2015

“Ruby on Rails is an open-source web framework that’s optimized for programmer happiness and sustainable productivity. It lets you write beautiful code by favoring convention over configuration” …. says the official website for Ruby on Rails.

But of course why Ruby on Rails?


Ruby is a general purpose, high level web programming language which is a programmer’s delight; especially the programmers who love C and Java. It is interpreted like Perl and Python and follows OOPs principles jut like Java, Smalltalk and Ada. Ruby is open-source and easy to both – learn and extend. It minimizes coding and reduces the chances of bugs by its conceptual elegance.

Rails on the other hand is quite simply put, is a library or a full stack framework for extending the Ruby programming language. It is written in Ruby itself and transforms into a robust web application framework. It is much faster than a traditional java framework and works wonder for developing database driven web apps. Rails code is added to the Ruby programming language to translate into a powerful combination.

The Features of Ruby on Rails:

CoC – Convention over configuration
Most web development frameworks for .NET or Java force programmers to write pages of configuration code. If suggested naming conventions are followed, Rails doesn’t need much configuration. Rails is an opinionated software, which means that the developer does not need to write configuration code if default naming conventions are followed. The increase in productivity is worth mentioning and as similar names are used by all developers, collaboration is quicker and logical.

DRY – Do not Repeat Yourself
DRY is a widely used principle by Rail developers to avoid duplicity and code reuse with the intention of keeping things uncomplicated and simple enough and avoiding repetitive tasks.

MVC – Model View Controller
Ruby on Rails uses a model view controller for implementing user interfaces to implement user interfaces responding to the external requests from web servers using RESTful routes.

The Basic Development Environment Tools of Ruby on Rails:

• Scaffolding
This is the method to have temporary code to get an idea of how the final functioning of the components together might work. Rail is a popular framework to automatically create scaffoldings for reference.

• WEBrick To construct MVCs for websites
It is the Ruby frontend web server to connect to the internet. WEBrick is distributed with Ruby on Rails but the frontend web server job can also be assigned to Lighttpd, Apache or Cherokee as well.

• Rake
Rake is a build automation tool used to define tasks and dependencies in a name space. It is a part of the standard Ruby Library and is developed using Ruby itself.

JavaScript and Ruby on Rails

This very comprehensive framework exploits and meaningfully uses the JavaScript libraries Prototype and Without remaining orthodox, it allows Prototype to be completely replaced by JQuery with CoffeeScript as the default JavaScript language.


The web services are RESTful web services and also offer XML besides HTML as the output formats.

Unobtrusive Javascript

The recent versions use ubobtrusive Javascript to keep logic and the web page separate.

Package Based Framework Structure
Ruby on Rails is an amalgamation of various packages to define a framework structure. Besides these packages developers always have the option of using or developing various plugins. Some of the packages are :

  • ActiveRecord Mapping for Database Access
  • ActiveResource Web services
  • ActionPack
  • ActiveSupport
  • ActionMailer
  • ActiveResource

Package Management

RubyGems is the native package manager for Ruby. The package manager makes it easy to create and share software libraries (gems) that extend Ruby. RubyGems provides a simple system to install gems.

As a final word, Rails 4.1.9 and 4.0.13 have been released and are ready to chug along. Truly this is one of the most promising web development tools of 2015 and the developer community waits from more from Ruby on Rails.

Microsoft Announces Windows 10

The latest updates following the formal introduction of Windows 10 on September 30th. When the Windows 10 Technical Preview releases, here’s the new features you can expect to be able to test.

Windows 10 key features you should know

Windows 10 key features

Introducing Windows 10 for Business

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Microsoft Enterprise Solutions Mega Trends

Microsoft enterprise solutions have found their way into businesses with sure steps with the best technology solutions for web applications, mobile applications, server side solutions and business intelligence. Both, Windows based and web based applications development practices are rolled out by implementing quick, accurate and cost effective business solutions. Microsoft technologies for the business intelligence, web, mobiles, tablets, and cross Platform Applications, using HTML 5, ASP.Net MVC and responsive design tools ensure faster Return on Investment (ROI), robustness and growth.

The Microsoft Platter

Microsoft offers different core technologies on one platter, be it for business and enterprise, windows and server or cloud technologies.

The Microsoft Platter

Microsoft enterprise solutions and business productivity solutions provide an amalgamation of Microsoft Dynamics CRM and business intelligence with Microsoft SQL Server and Power BI for Office 365. Microsoft social genre tools and solutions transform enterprises into a network spanning the employees, core data and the customers themselves with niche tools like Yammer, Office 365 and Lync. Various Microsoft CRMs can be integrated to connect meaningfully with the customer base. To support these innovative methods, hybrid cloud infrastructure solutions with Microsoft Azure, Windows Server, and Microsoft System Center are the choice of the times.

Microsoft enterprise solutions are designed to help business increase efficiency and collaboration, operate securely, and make better decisions. Concepts like data center, cloud, Windows Server 2008 R2, SharePoint, System Center, and SQL Server 2008 R2 ensure that the organizations increase productivity. The mega trends to be followed at Microsoft are social, mobile, analytics and cloud; integrating data, employees, customers and business intelligence into a single package.

Microsoft technologies enable rapid application development by following a simple and consistent programming model. The improvised scalability, robustness of solutions and a service oriented architecture ensure ease of deployment and maintainability. All the solutions support cross platform blends.

SPEC INDIA has 27 years of experience in Desktop Application Development, Web Application Development, Mobile Application Development and Enterprise Mobility Solutions implementation and deployment for clients spread across over 20+ countries using varied technologies. Integrating of modern day techniques of cloud computing, CRMs, server concepts and business intelligence into the apps and solutions developed, puts the solutions developed by SPEC into a completely new perspective.

Android – An Open Handset Alliance Project

Upgrading the SDK

This guide will help you migrate your development environment and applications to the Android 0.9 SDK beta. Use this guide if you’ve been developing for Android on any of the m3 or m5 versions of the SDK.

The Andoid 0.9 SDK beta includes:

  • Extensions, changes and improvements to the framework and library APIs
  • New developer tools
  • Enhancements to existing developer tools
  • Redesigns to the home screen, some applications and UI
  • Plus various other improvements throughout the system

To take advantage of these features, you need to install the new SDK and upgrade your existing Android applications. The sections below guide you through the process.

 Install the new SDK

Download the SDK and unpack it into a safe location.

After unpacking the new SDK, you should:

  • Wipe your emulator data.Some data formats have changed since the last SDK release, so any previously saved data in your emulator must be removed. Open a console/terminal and navigate to the /tools directory of your SDK. Launch the emulator with the -wipe-data option.

    Windows: emulator -wipe-data
    Mac/Linux: ./emulator -wipe-data

  • Update your PATH variable (Mac/Linux; optional).If you had previously setup your PATH variable to point to the SDK tools directory, then you’ll need to update it to point to the new SDK. E.g., for a .bashrcor .bash_profile file: export PATH=$PATH:<your_new_sdk_dir>/tools

Update your ADT Eclipse Plugin

If you develop on Eclipse and are using the ADT plugin, follow these steps to install the new plugin that accompanies the latest SDK.

Eclipse 3.3 (Europa) Eclipse 3.4 (Ganymede)
  1. Select Help > Software Updates > Find and Install….
  2. Select Search for updates of the currently installed features and click Finish.
  3. If any update for ADT is available, select and install.
  4. Restart Eclipse.
  1. Select Help > Software Updates…
  2. Select the Installed Software tab.
  3. Click Update…
  4. If an update for ADT is available, select it and click Finish.
  5. Restart Eclipse.

After restart, update your Eclipse preferences to point to the SDK directory:

  1. Select Window > Preferences… to open the Preferences panel. (Mac OSX: Eclipse > Preferences)
  2. Select Android from the left panel.
  3. For the SDK Location in the main panel, click Browse… and locate the SDK directory.
  4. Click Apply, then OK.

Set Up Application Signing

All applications must now be signed before you can install them on the emulator. Both the ADT plugin and the Ant-based build tools support this requirement by signing compiled .apk files with a debug key. To do so, the build tools use the Keytool utility included in the JDK to to create a keystore and a key with a known alias and password.

To support signing, you should first make sure that Keytool is available to the SDK build tools. In most cases, you can tell the SDK build tools how to find Keytool by making sure that your JAVA_HOME environment variable is set and that it references a suitable JDK. Alternatively, you can add the JDK version of Keytool to your PATH variable.

If you are developing on a version of Linux that originally came with Gnu Compiler for Java, make sure that the system is using the JDK version of Keytool, rather than the gcj version. If keytool is already in your PATH, it might be pointing to a symlink at /usr/bin/keytool. In this case, check the symlink target to make sure that it points to the keytool in the JDK.

If you use Ant to build your .apk files (rather than ADT for Eclipse), you must regenerate your build.xml file. To do that, follow these steps:

  1. In your Android application project directory, locate and delete the current build.xml file.
  2. Run activitycreator, directing output to the folder containing your application project.
    - exec activitycreator --out <project folder> your.activity.YourActivity

Run in this way, activityCreator will not erase or create new Java files (or manifest files), provided the activity and package already exists. It is important that the package and the activity are real. The tool creates a new build.xml file, as well as a new directory called “libs” in which to place 3rd jar files, which are now automatically handled by the Ant script.

Migrate your applications

After updating your SDK, you will likely encounter breakages in your code, due to framework and API changes. You’ll need to update your code to match changes in the Andriod APIs.

One way to start is to open your project in Eclipse and see where the ADT identifies errors in your application. From there, you can lookup respective changes in the Overview of Changes and API Diffs Report.

If you have modified one of the ApiDemos applications and would like to migrate it to the new SDK, note that you will need to uninstall the version of ApiDemos that comes preinstalled in the emulator.