The Top Reasons to Invest in Sales Force Automation Systems

Sales force automation software needs no introduction. More than anything else, it is a software for all the people across the sales and service department and to a certain extent within the marketing departments. Empowered with features designed to act as a full fledge support in the daily tasks of the mobile sales force, a powerful SFA assures reduction of time taken to execute routine tasks, shorten the sales cycle and improvise the chances of positive associations with satisfied customers. All in all, a successful SFA increases the numbers of deal closures, reduces sales cycle time and cuts down the sales administrative time effectively, giving concrete reasons to invest in sales force automation systems.

Leads and opportunities analyzed and rationalized with SFA 

A good sales force automation system gathers data from various sources like website inquiries, online requests and others. In conjunction with smart business intelligence tools, this data is converted into meaningful information to track potential customers and generate a good ground work for a first time call to fresh leads.  Equipped with intelligent background data of prospective clients, the sales and marketing teams can plan their visits and strategies with a proper perspective, increasing the possibilities of a positive culmination.

Discussions of further approaches and plans during visits prior to order taking too can be done methodically, availing intelligent marketing automation tools integrated with a robust sales force automation solution. The application allows the salespeople and managers analyze the productivity of each phone call or visit with prudence and derive judgments based on these.

Sales force automation for getting an edge above the competitors 

Keeping a check on the happenings in the market and what the others in competition are doing and then acting in accordance is the call of the day. Competent SFA systems are designed to integrate competitor check modules for recording competitor facts and details. It also goes one step further to co-relate un-culminated leads details with the competitor business activities thus also giving an insight to on going threats and missed opportunities.

Sales force automation for happy and satisfied customers

As a homogeneous subset of the customer relationship management software, SFA records all the details of the customers, right from the basic details to each and every feedback and request made by the customer. This helps the sales team to create a certain rapport and oneness with the customer giving a personal touch to the relation. All the data records of the customers make a common pool for the marketing and sales team to have a comperhensive view to maintaining the relationships with various customers. The customer satisfaction increases leaps and bounds by this approach. Loyalty thus establishes and benefits the business undoubtedly.

SFA to give useful insights to the teams through analytics

Insights given to the sales team through the various analysis tools of the SFA solution equip them to plan targeted efforts to entice the prospective customer.  The team can approach the customers with offers of the most relevant products and services based on the customers purchasing history and patterns. The after support teams too are equipped with the customer history and order details to make relevant communications during their regular visits increasing the possibility of extending sales opportunities.

SFA for easy co-ordination and management of field sales force 

Keeping a track of the field sales force staff and a check on their activities can be a nightmare of sorts for managers at all levels and across the globe. The very savvy enterprise mobility solutions available as resident apps or specific solutions within the devices that the sales force carries with them can be put to prudent use and can be used along with mapping and positioning software for time recordings and activity charting purposes. These details directly fed into a comprehensive sales force automation solution yields beneficial details to the supervisors. With a close check on efficiency and performances of the sales force staff, the managers can motivate and improve performances of everyone in the team.

Improved efficiency and performance is directly co-related to the improvements in the RoI.

Sales force automation to save time

Mundane, time-consuming critical tasks of a sales workflow are made quicker and almost automatic by a competent sales force automation system. Quick access to critical information makes the sales force more efficient and proves helpful to them in delivering better results. An efficient sales force person improves the overall experience of the customer instilling a sense of confidence in the customer base. 

In a Nutshell 

These advantages of the sales force automation systems compel enterprises and businesses of all sizes to invest in such software to increase the efficiency and productivity of the sales force. This directly results in the need to employ lesser people and manage with a smaller sales team.

Augment Marketing With Internet of Things (IoT)

The hit phrase today – “Internet of Things” (IoT) has been creating waves around the entire globe. With its popularity growing heaps and bounds, we can easily view its effect into our daily lives and the way in which it is being ingrained into routine activities and tasks. Encircled with the Java Embedded technology, IoT is making its presence felt into our lives as if it has been around since years, increasing our dependency on it. It has weaved a digital world of its own with a community of its own. This digital collaboration is increasingly integrating with our lives with its own networking architecture. Many of the environmental activities like traffic, pollution, weather etc. are being handled by IoT. The magic that IoT is spreading around, is hard to be believed until seen by us. There are already umpteen IoT devices running successfully in the market and it is touching each and every periphery of business and personal lives.

All said and done, there is a large community which is being positively affected with the implementation of IoT. Also there are varied domains and areas which can benefit from the advantages this technology offers. Of course, this technology is not only going to reach the individual masses, it will also reach and touch the different departments of a business organization.

One such department where Internet of Things is marking its growing presence and ensuring growth in the sector too is Marketing. There are visible growth spurts and maximized ROI in the Marketing scenario owing to this novel technology.

IoT – a gigantic impact on Marketing

• Simplistic integration with advertising components

With a simplified approach to integrate into advertising media and with growing personalization, the marketing scenario is sure to gain success. For marketing to do well, what is important is to grab the interest areas of the customer and work accordingly and bingo!! That is where Internet of Things grabs the attention. With a concept called Predictive Marketing, they would surely be able to increase sales, maximize ROI, enhance productivity and profitability.

• Closer connection with clients

Because of instant availability of sales data and other important information, it is easier to communicate with end customers through smart devices, which are available anywhere, any time. This leads to an increased and focused approach towards marketing and creating a stronger rapport with customers.

• Sophistication in Marketing

Due to availability of the entire physiological and emotional history of clients, it becomes easier for us to judge the attitude and mentality of the end client and behave accordingly, thus, ensuring apt judgement and marketing efforts.

• Synchronization of IoT with a robust CRM solution

One more way to ascertain augmented marketing with the help of IoT is inclusion of a smart and sound CRM tool in the organization. To know well in advance about what your customer would intend to have, is a blessing in disguise. This will surely shorten the sales time since the marketing fellow would already be known to what the end client requires. And hence the deal would be struck with the right set of parameters.

• Virtual marketing

There are so many activities like online marketing, automating different activities like campaign management, advertisement, rate management which are now being integrated with the Internet of Things environment to make them better and receptive. These are sure to make the marketing objectives much easily attainable and reachable.

To have a feel of how exactly this will happen, have a look at this video, which reveals the intricacies of Marketing with IoT.

With fast paced technologies, the moment you are reading this article, there are surely going to be numerous other moves in the IoT arena and the way in which IoT touches Marketing departments, other domain areas as well as our daily lives. Wait and watch to have a glance at the latest developments.